Cookie Policy - Selpflow Fitness

Learn how Selpflow uses cookies. Essential for payments and security, with optional analytics (Google Analytics, Clarity) and marketing (Meta, TikTok, Google Ads).

Selpflow - Cookie Policy

This Cookie Policy explains what cookies we use, why we use them, and how you can manage your preferences.

CategoryProviderPurposeTypeRetentionLegal basis
EssentialSelpflow (first-party)Stores user choices (cookie consent, checkout progress)First-partyUp to 12 monthsLegitimate interest (Art. 6(1)(f) GDPR)
EssentialStripeEnables secure payment processing and fraud preventionThird-partySession / up to 1 yearContract (Art. 6(1)(b)), Legitimate interest (Art. 6(1)(f))
AnalyticsGoogle AnalyticsTracks website usage, aggregated reports on traffic, pages, engagementThird-party1 day - 24 monthsConsent (Art. 6(1)(a))
AnalyticsMicrosoft ClarityHeatmaps & session recordings for UX improvementThird-partySession / up to 12 monthsConsent (Art. 6(1)(a))
MarketingMeta Pixel (Facebook/Instagram)Advertising effectiveness, retargeting, audience insightsThird-partySession / up to 90 daysConsent (Art. 6(1)(a))
MarketingTikTok PixelAdvertising effectiveness, retargeting, audience insightsThird-partySession / up to 13 monthsConsent (Art. 6(1)(a))
MarketingGoogle Ads / Conversion TrackingMeasures ad conversions and optimizes campaignsThird-partySession / up to 24 monthsConsent (Art. 6(1)(a))

For questions or support, please contact: info@selp.life

Cookie Policy - Selpflow Fitness